Kick — Editorial Brand System
Kick is a fictional sneaker brand developed as the final project for the Editorial Design course. The goal was to build a coherent, solid visual system able to hold together across different formats and media without losing its identity.
The project includes a catalog magazine presenting the brand's collection, along with a set of advertising pieces born from the same visual universe: bookmarks, postcards, and a poster. Each piece was designed to work on its own, while also belonging to a recognizable graphic family, sharing the same palette, typography, image treatment, and compositional language.
Images were generated using Adobe Firefly, then edited and retouched in Photoshop before being brought into the final layout in InDesign, where the grid, typographic hierarchy, and composition of each piece were defined.
More than a product catalog, Kick aims to show how a well-resolved editorial system can carry an entire brand: from the magazine cover down to the smallest detail on a bookmark, everything follows the same visual logic.
Credits
Role: Editorial design, art direction, image generation and editing
Software: Adobe Firefly, Adobe Photoshop, Adobe InDesign
Deliverables: Catalog magazine, bookmarks, postcards, poster
Context: Final project — Editorial Design, Escuela Da Vinci
