Naler

NALER – Professional Service Website

NALER, an HVAC company with over 20 years of experience in Salto, Buenos Aires, required a new website to represent their business in the digital space. The project focused on creating a platform that would present their services and credentials to potential commercial clients.

The Challenge The company needed a website that would display their range of services—installation, maintenance, and repair of refrigeration and air conditioning systems—while showcasing their industry certifications and client relationships. NALER holds certifications from UTN, IARAA, and other industry bodies, and has worked with established companies including Arcor, Bayer, and Telecom. The task was organizing this information in a structured, accessible format.

The Solution I built the website using WordPress and Elementor, structuring the content around user navigation patterns and information hierarchy. The site includes dedicated sections for their four main service areas (Split Systems, Ceiling Units, Central Systems, and VRV Systems), displays their certifications and technical partnerships, and features a client portfolio section.

Design decisions included organizing services into distinct categories, creating visual displays for certifications and partnerships, and implementing responsive design for mobile access. The layout follows a logical flow from company introduction through services, specialties, and client work.

The Impact The website now serves as NALER’s primary digital presence, presenting their services, certifications, and client relationships in an organized format. The platform provides visitors with information about their capabilities and industry standing.

Technical Stack: WordPress, Elementor Page Builder

Industry: HVAC/Refrigeration Services